Will, in philosophy, refers to a property of the mind, and an attribute of acts intentionally committed. Actions made according to a person's will are called “willing” or “voluntary” and sometimes pejoratively “willful” or “at will”. In general, "will" does not refer to one particular or most preferred desire but rather to the general capacity to have such desires and act decisively based on them, according to whatever criteria the willing agent applies. The will is in turn important within philosophy because a person's will is one of the most distinct parts of their mind, along with reason and understanding. It is one of the things which makes a person ...

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The WiLL brand was a marketing approach shared from a small group of Japanese companies who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan. The companies that participated were the Kao Corporation, Toyota, Asahi Breweries, Panasonic, Kinki Nippon Tourist Company, Ltd, Ezaki Glico Candy, and Kokuyo Co., Ltd. . Toyota also engaged in a similar "youth oriented" approach in North America, with the Project Genesis program.

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  1. Desire, longing. (Now generally merged with later senses.)
    He felt a great will to make a pilgrimage to the Holy Land.
  2. One's independent faculty of choice; the ability to be able to exercise one's choice or intention.
    Of course, man's will is often regulated by his reason.
  3. One's intention or decision; someone's orders or commands.
    Eventually I submitted to my parents' will.
  4. That which is desired; one's wish.
  5. The act of choosing to do something; a person’s conscious intent or volition.
    Most creatures have a will to live.
  6. A formal declaration of one's intent concerning the disposal of one's property and holdings after death; the legal document stating such wishes.


  1. To wish, desire.
  2. To instruct (that something be done) in one's will.
  3. To try to make (something) happen by using one's will (intention).
    All the fans were willing their team to win the game.
  4. To bequeath (something) to someone in one's will (legal document).
    He willed his stamp collection to the local museum.

Verb (etymology 2)

  1. To wish, desire (something).
  2. To wish or desire (that something happen); to intend (that).
  3. To habitually do (a given action).
  4. To choose to (do something), used to express intention but without any temporal connotations (+ bare infinitive).
  5. Used to express the future tense, formerly with some implication of volition when used in first person. Compare .
  6. To be able to, to have the capacity to.
    Unfortunately, only one of these gloves will actually fit over my hand.

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