STREETTEAM

Street team

A street team is a term used in marketing to describe a group of people who 'hit the streets' promoting an event or a product. 'Street Teams' are promotional tools that have been adopted industry wide as a standard line item in marketing budgets by entertainment companies, record labels, the tech industry, corporate brand marketers, new media companies and direct marketers worldwide.

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street team

Noun

  1. A marketing team that operates in less structured settings to promote a product or brand.


The above text is a snippet from Wiktionary: street team
and as such is available under the Creative Commons Attribution/Share-Alike License.

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