DOWNEAST
Down East
In New England, the term Down East is applied in several different ways. In the narrowest sense, Down East refers to the coast of the U.S. state of Maine from Penobscot Bay to the Canadian border, but it is sometimes used as a loose term for the entire eastern portion of the state. Scores, perhaps hundreds, of companies and organizations in Maine have "Down East" as part of their name, ranging from a hospital to a magazine to a company making hard cider.The above text is a snippet from Wikipedia: Down East
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