DIRECTMARKETING

Direct marketing

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, targetted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Amongst its practitioners, it is also referred to as Direct Response Advertising.

The above text is a snippet from Wikipedia: Direct marketing
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direct marketing

Noun

  1. Marketing that reaches customers by communications directly addressed to the customer.


The above text is a snippet from Wiktionary: direct marketing
and as such is available under the Creative Commons Attribution/Share-Alike License.

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