COLORBALANCE
Color balance
In photography and image processing, color balance is the global adjustment of the intensities of the colors . An important goal of this adjustment is to render specific colors – particularly neutral colors – correctly; hence, the general method is sometimes called gray balance, neutral balance, or white balance. Color balance changes the overall mixture of colors in an image and is used for color correction; generalized versions of color balance are used to get colors other than neutrals to also appear correct or pleasing.The above text is a snippet from Wikipedia: Color balance
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