CLIFBAR

Clif Bar

Clif Bar & Company is an American company that produces organic foods and drinks marketed to active people. The company's flagship product, CLIF Bar, was created by Gary Erickson. The company is based in Emeryville, California and is privately held. In April 2013, Kevin Cleary was named CEO of the company; co-owners Erickson and Kit Crawford became co-chief visionary officers.

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