Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese with a texture that is softer and smoother. It was first made in 1908 by Caleb Hommel of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised for its nutrition.

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