TOSTITOS
Tostitos
Tostitos is a brand of tortilla chips and dips produced by Frito-Lay. In January 1978 Frito-Lay's product development group led by Jack Liczkowski had completed development of TOSTITOS, authentic Mexican-style tortilla chips. The chips were round, made of white corn and had a more authentic "Mexican" flavor. Part of achieving this authenticity occurred after research discovered that Mexicans, after cooking corn with lime, did not rinse the corn completely; therefore, the resulting stone ground corn masa has higher content of lime and lower pH. When deep fat frying the formed chips, calcium hydroxide reacts with oil and gives this specific taste. After ...The above text is a snippet from Wikipedia: Tostitos
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