STUNTING

Stunting

In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play. Commonly used as a sort of publicity stunt when a station is about to undergo a major change — such as a change in format, branding, frequency, ownership or management, or even the acquisition of a high-profile new program — the tactic is intended to generate a greater amount of media and audience attention, by virtue of its shock value, than a straightforward format change.

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stunting

Noun

  1. stunted growth, often caused by chronic malnutrition

Verb

stunting



The above text is a snippet from Wiktionary: stunting
and as such is available under the Creative Commons Attribution/Share-Alike License.

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