PEACOCKS

Peacocks

Peacocks is a fashion retail chain based in Cardiff, Wales. The chain is a part of the Edinburgh Woolen Mill group and employs over 6,000 people. There are currently over 400 Peacocks retail outlets located in the United Kingdom; and more than 200 stores located in twelve other countries throughout Europe. Originally selling home goods and basic clothing, Peacocks have been re-branded over the years as a value fashion store. Richard Kirk, the former owner of the chain, transformed Peacocks into a major fashion player. The retailer won numerous awards, notably the Best Value Retailer award from Drapers. On January 2012, Peacocks entered administration and was ...

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