NICHEMARKET

Niche market

A niche market is the subset of the market on which a specific product is focusing. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment. For example, sports channels like STAR Sports, ESPN, STAR Cricket, and Fox Sports target a niche of sports lovers.

The above text is a snippet from Wikipedia: Niche market
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niche market

Noun

  1. a relatively small and specialist, yet profitable, market


The above text is a snippet from Wiktionary: niche market
and as such is available under the Creative Commons Attribution/Share-Alike License.

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