MUSTSEETV

Must See TV

"Must See TV" is an advertising slogan used by the National Broadcasting Company to brand its prime time blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured such popular sitcoms/dramas series, and allowed NBC to dominate prime time ratings on Thursday nights in the 1980s and 1990s. Ratings fell in the mid-to-late 2000s, and today the night is weekly behind the competition on FOX, ABC, and CBS.

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