MOUNDS
Mounds
Mounds is a candy bar made by Hershey's, and is the sister product of Almond Joy. Like Almond Joy, it consists of a coconut based center; however, it is enrobed with dark chocolate rather than milk chocolate and does not contain almonds. The original slogan, "Indescribably Delicious" was created when Mounds ran a contest to come up with the best two words to sell a candy. Leon Weiss, the person who came up with the slogan, won $10, while Mounds went on to use the slogan in advertising and on the wrappers, still continuing today.The above text is a snippet from Wikipedia: Mounds (candy)
and as such is available under the Creative Commons Attribution/Share-Alike License.