MORS

Mors

The Mors automobile factory was an early French car manufacturer. It was one of the first to take part in automobile racing, beginning in 1897, due to the belief of the company founder, Émile Mors, in racing's technical and promotional benefits. By the turn of the century, automobile racing had become largely a contest between Mors and Panhard et Levassor.

The above text is a snippet from Wikipedia: Mors (automobile)
and as such is available under the Creative Commons Attribution/Share-Alike License.

Need help with a clue?
Try your search in the crossword dictionary!