JIF

Jif

Jif is a brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. The original Creamy and Crunchy style Jif peanut butters both debuted in 1958. In 1974, Extra Crunchy Jif was introduced, followed by Simply Jif in 1991, a peanut butter variant with low sodium and less sugar than regular Jif. Reduced Fat Jif was introduced three years later in 1994.

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