GINSU

Ginsu

The Ginsu knife is a product best known for the sales techniques used to promote it. The "amazing" Ginsu knife became known to millions of television viewers in the USA through ubiquitous television advertisements in the 1970s. Ads asked "How much would you pay? Don't answer!", urged viewers to "Call now! Operators are standing by!" and included the signature line "But wait! There's more!". The ads fueled sales of between two and three million Ginsu sets between 1978 and 1984.

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