COLDCALLING

Cold calling

Cold calling is the marketing process of approaching prospective customers or clients—typically via telephone, by email or through making a connection on a social network—who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. A cold call is usually the start of a sales process generally known as telemarketing.

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cold calling

Noun

  1. The practice of making unsolicited telephone calls or house calls to potential clients, voters or other groups in order to drum up custom or investigate intentions


The above text is a snippet from Wiktionary: cold calling
and as such is available under the Creative Commons Attribution/Share-Alike License.

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