BRAINSTORMING

Brainstorming

Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member. The term was popularized by Alex Faickney Osborn in the 1953 book Applied Imagination. Osborn claimed that brainstorming was more effective than individuals working alone in generating ideas, although more recent research has questioned this conclusion. Today, the term is used as a catch all for all group ideation sessions.

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brainstorming

Noun

  1. A method of problem solving in which members of a group contribute ideas spontaneously.

Verb

brainstorming



The above text is a snippet from Wiktionary: brainstorming
and as such is available under the Creative Commons Attribution/Share-Alike License.

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