ACTIVIA

Activia

Activia is a brand of yogurt owned by Danone and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on all 5 continents. Activia is classified as a functional food, designed to improve digestive health. it is marketed primarily as a health food. Some marketing campaigns for Activia have resulted in litigation in Canada, Europe and the United States. The firm has settled out of court without admission of liability for wrongdoing.

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